So that creativity wins – and pays off

Graphic design is still your dream job, the course is a firework of inspiration - but after a few years at an agency, disillusionment sets in? You're beginning to suspect that if you want to earn a living in the private sector with design, you need more than just design skills. But no one has prepared you for this and project management sounds terrible to you?

The author and designer Katrin Niesen has worked for many years in well-known agencies. After her own initial disillusionment, she found that a little organization from the start gives her more space for the heart of the work: creation. As a supervisor, she has guided generations of young designers to confidently design design projects.

This book answers questions like:
How do I start?
How do I plan and calculate a project?
How do I deal with constant cost discussions?
How do I approach a topic that I don’t know anything about at first?
What if I just can't think of anything and can't deliver?
What if my team doesn't deliver?
How do I conduct a design analysis and arrive at clear recommendations?
How do you create a good design strategy?
How do I present ideas convincingly?
How do I turn ideas into good creations?
How and according to which criteria do I make the right design decisions?
How do I convince clients of bold solutions?
What can I do if I feel stuck and the deadline is approaching?
Why do projects often start so well and then become chaotic and stressful – and what can you do about it?
Why does time always end up being too short and how do I prevent this?
How do I act sensibly if the schedule is too tight from the start?
What options remain if I have little or no influence on the organizational framework?
What do you do when there is so much organization that there is hardly any time to think and design?
How do I deal with contradictory feedback? How do I deal with criticism?
How do I motivate myself?
Am I good enough as a creative person – and who decides that?

Verlag Hermann Schmidt